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On-Page SEO Checklist

9 Proven Strategies for Content Optimization in 2023 : On-Page SEO Checklist

On-Page SEO checklist- Content Optimization

Nowadays, everyone is trying to spend more and more on Search Engine Optimization(SEO) especially On-Page SEO for optimizing content to gain the most visibility on the internet.

But around 80% or more online businesses failed to achieve this (the number may vary just trying to give some idea for you to relate) or their websites get some exposure for a short period and then start going down. Their rankings start to degrade towards the bottom line.

But the main thing to consider is how and why it happens?

Simply the answer is that your site is using Black Hat or Grey Hat SEO techniques that gives you short-term results, and rankings, and in the meantime, they can make more money out of it.

Just by making some fake promises and using bad optimization practices to give you fast results which are called Black-Hat-SEO techniques.

So, this On-Page SEO checklist or guide will help you to identify some essential practices for improving your content for Google SEO that are used by us here at Orosols and also by White Hat SEOs in the entire world.

To ensure your website’s content is optimized for long-term benefits and a good return on investment (ROI), follow these 9 essential practices for on-page SEO:

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Use your Main keyword in the first 100 words:

When creating content, it’s important to add your Main keyword in the first paragraph of your webpage or simply we can say that in the first 100 Words. This will really help the readers and also search engines to understand the page content and then it will rank it accordingly.

Remember to use your keyword in a natural way in your content to avoid stuffing and avoid presenting your content in an unnatural way (where it doesn’t able to create interest).

Include your Main Keyword in Title Tag:

The title tag is the text that appears in the SERP which stands for Search Engines Results Page as a clickable link to your webpage.

Adding your main seed keyword in it can really help in order to improve your webpage content relevancy for that keyword and it will significantly increase your page Click Through Rate (CTR).

Use your Main Keyword across Headings (H1 & H2):

Using your keyword in your webpage H1 heading is critical important for SEO as well as for humans. The purpose of the H1 is to tell the search engines about your page content.

To help break up your content use your keyword in the H2 subheading it will also help you to make your webpage content more readable for human visitors.

Add keywords in Image File Names and in Alt tags:

Including your main keyword in image file names and in alt text can really help your On-page SEO as you may know search engines bots can’t see images on your web pages.

In order to help them to identify the images on your webpage and improve your web page’s relevance for your target keyword you must have to use the Main keywords in the file names and in the image Alt text.

Use Synonyms and Related Terms:

To make your webpage content sounds natural you have to avoid using your main keyword many times. It may trigger search engine bots to identify it as keyword stuffing which is a black-hat-SEO technique that most SEOs use to give your site early or temporary rankings.

To save your site from this you can use your main keywords synonyms (words having same meanings) and related terms that people are using in their queries. You must have to go through a good Keyword Research as it works as a foundation for most of your marketing campaigns.

Some best practices that White Hat SEOs use are:

5 Tips for Using Synonyms and Related Terms: On Page SEO

Remember, the goal is to hit a balance between optimizing your content for search engines (Google, Bing and Yahoo) and providing a valuable and natural experience for your readers. By including synonyms and related terms, you can create content that resonates with both search engine algorithms and your target audience(Organic visitors).

Write Engaging Meta Descriptions:

The Meta Description is the snippet to text that appears below your webpage’s main title tag in the Search Engine Results Page (SERP). It can significantly help improve your click-through rate (CTR) and get your content visible to your target audience only if your meta descriptions are compiling and encourage users to land on your webpage.

You can also use your main keyword in the meta description but the main purpose of the meta description is to attract users to go to your page. It doesn’t directly affect your page rankings but if your page click-through-rate is good then Search Engines will start displaying your webpage in relevant searches and it will also increase your Page Authority (PA) as well.

Some useful tips for writing engaging meta description are:

5 Five tips for Creating Engaging Meta Description :On-Page SEO

Remember, a well-crafted meta description is a powerful tool for driving organic traffic to your webpage. By providing a clear glimpse of your content, you can attract the attention of your target audience and increase the chances of them visiting your webpages.

Having Links (Internal & External):

Using links in your page content on your website can really help users to navigate and engage on the website.

Internal linking (links that help to find related information on your website) can improve the overall user experience and on the other hand, external linking (links that go away from your web pages).

They are also helpful to search engines for crawling and indexing your website more effectively, this will also increase your website visibility in the SERPs.

Optimize for Mobile Devices:

Nowadays, the majority around more than 65% of internet traffic comes from mobile devices, So, it’s super important to optimize your website content for Mobile Devices (Small screens). Here are a few points that you can consider while optimizing and they will ensure your website is fully optimized for mobile devices.

  • Have a Responsive Design.
  • Make sure images are displaying properly on small screens (Mobile devices).
  • Ensure your content is easy-to-read.
  • Ensure users can navigate to your website easily from a mobile device.


In conclusion, writing your webpage content in a natural way or sometimes having SEO-friendly content is a very hard & challenging part of any successful SEO strategy.

Try to write a quality content by adding your keyword in a well-organized way, having quality links, using synonyms & related terms, and finally optimizing your website content for Mobile devices can improve your content’s visibility and help you to reach your target audience more effectively.

By following these best practices, you can easily create content that is well-optimized for both users and search engines. User-friendly content can always be helpful in driving more traffic and engagement to your website.

If you struggling with any kind of “Digital Marketing” including On-page SEO or having difficulties writing quality content that is well optimized for both Search engines and humans then feel free to reach out to us or read our article i.e “Digital Marketing Complete Guide“. Don’t forget to share this article if you found this helpful and be sure to leave a suggestion or comment below. 


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On-Page SEO checklist for content optimization

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